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Sysco "Selling 401k"
Contributions to an employee's 401k can, over time, build into a healthy nest egg, but many younger people don't see the wisdom of investing. In this First Cut Communications video, an older character explains the upside of Sysco's 401k plan to a skeptical young man, amiably referring to him as 'Pal'. After the video was shown, Sysco employees referred to co-workers who did not choose to sign up for a 401k as 'Pal', underscoring the effectiveness of First Cut Communications presentations. |
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Simonton Windows "Policies and Benefits"
Simonton Windows wanted new hires to better understand
their company policies and benefits. In answer, First Cut
Communications created a video that framed the dry facts with
a lively classroom discussion. Hosted by an upbeat 'company
representative' who answers questions posed by her 'class,’ The
presentation was designed to allow Simonton's HR people to stop
and start the show, as needed, to address audience concerns. This
video exemplifies First Cut Communications’ ability to incorporate
employee benefits strategies into an effective video format. |